TEEKANNE Organics – A Sip Better
Artistically modern on the outside, innovative taste compositions made from the finest premium teas on the inside. TEEKANNE ORGANICS tea blends convey the organic lifestyle in a very special way. Read here what lies behind the ORGANICS philosophy, why the tea fits into the cups of millions of millennials, and what role sustainability plays.
Teas for Young, Modern Tea Lovers
The approximately 1,500 employees at TEEKANNE have one thing in particular in common: a passion for helping as many people as possible enjoy a wide variety of tea blends.
Consisting of different flavors, the line is intended to appeal to young, modern tea connoisseurs – the so-called “millennials.” Born in the early 80s to the late 90s, this target group comprises millions of citizens.
This young, nutrition-conscious target group in particular attaches great importance to premium organic quality and is particularly design-savvy. With the TEEKANNE ORGANICS teas, we are meeting the demands for modernity in design, transparently high product quality, and authentic communication.
Social Media Affinity in a Cup
What distinguishes the Millennial generation is also their affinity for social media. They spend several hours on social networks, sometimes drifting, sometimes searching specifically for products they need and would like to have. Social media is a constant companion. This is exactly how we composed our ORGANICS teas. The tea blends are designed to accompany you perfectly through the day.
A cup of “Start your Day” with Mate in the morning, a fruity reward in the form of “You’re My Berry” in the afternoon, and “Sleep & Dream” in the evening to bring the day to a pleasurable close.
The TEEKANNE ORGANICS have been given an artistic, modern design in a portrait format. Short, crisp product stories on the packaging present the respective variety in a creative way. As far as the teas themselves are concerned, TEEKANNE ORGANICS relies on raw materials that are up to 100% organically grown. But also with the packaging, care is taken to ensure that as many components as possible are sustainably produced or can be sustainably recycled. We use FSC paper for the folding box and do not use aluminum coating on the inside of the wrappers.
The trend toward organically produced products has long since reached the center of society. After all, sustainably produced products from environmentally friendly agriculture relieve the burden on the resources of future generations. We have taken a close look at these aspects and incorporated them into our product development. True to the motto #asipbetter, TEEKANNE ORGANCIS teas are perfect for all those who want to look ahead and live well with good products.